A few days later
HeartUp Creation Headquarters
1
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Saki & Emu

Wow...!

2
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Saki

These are their headquarters...!

I'm starting to feel kinda anxious.

3
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Emu

Like it's almost showtime!

4
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Emu

What do you think we're gonna do today?

I hope we get to talk to lots of their employees.

5
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Saki

And plan our own event!

6
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Shiho

I get why you two are excited, but you need to settle down a bit.

7
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Shiho

The employee in charge of guiding us is gonna be here soon. You don't wanna cause them trouble, do you?

8
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Employee

There's no need to be so nervous.

9
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Shiho

Oh...

10
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Kizaki

Thank you very much for coming all this way.

My name is Kizaki. I'll be your guide today.

11
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Kizaki

I look forward to showing you around today!

12
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Student Leader

Yes, thank you for having us!

13
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Students

Thank you for having us!

14
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Kizaki

Anyway, I'll begin by explaining today's agenda.

15
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Kizaki

First, I'll give you all an overview of what this company does, from our mission statement to our actual business model.

16
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Kizaki

Then, I'll give you a tour of the office.

Finally, to cap things off, we'll be asking you all to do a group exercise.

17
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Saki

A group exercise?

18
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Kizaki

Yes, we'll have you sit down and actually plan out an event proposal.

19
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Emu

We get to plan an event? Yay!

20
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Students

What kind of event do you think it's gonna be?

21
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Saki

I'm so excited to find out!

22
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Kizaki

We'll give you the details when we get to the activity, so I hope you'll look forward to it.

23
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Kizaki

Anyway, if there are no further questions, then I'd like to begin explaining what this company does.

24
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Saki & Emu

Thank you!

A few hours later
Meeting room
25
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Kizaki

That concludes the tour of the office.

What did you all think?

26
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Saki

Getting to watch real meetings as they took place was so educational!

27
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Emu

I thought everyone was gonna act all super serious, but they seemed to have a lot of fun♪

28
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Shiho

I think what she's trying to say is that things were much more relaxed than we initially expected...

29
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Kizaki

We value having engaging discussions during our meetings. In particular, when presenting new ideas, we try to be as frank as possible with each other.

30
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Kizaki

So, for the groupwork activity, we're hoping that you'll all do the same.

31
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Saki

Understood!

32
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Kizaki

Alright, we'll be holding the activity here, so please break off into groups of three or four.

33
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Emu

Okay!

Saki, Shiho, let's form a group!

34
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Saki

Yeah!

35
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Kizaki

Alright, now that you've all found your seats, I'd like to announce the event you'll be working on today...

36
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Kizaki

It will be a product promotion event for a stationery company.

37
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Saki

(A product promotion event...

Does that mean it's gonna be like that cosmetics expo?)

38
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Kizaki

I should also mention that this event is based on a real deal we have with our client, Saishi Kobo. They have graciously given us permission to run this activity.

39
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Kizaki

So, please treat the information you hear today with the utmost care.

40
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Emu

Of course!

41
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Kizaki

You will have ninety minutes.

Once you've wrapped up your discussions, you'll give presentations to some of our employees. I wish you all the best of luck.

42
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Saki

Wait, we're giving presentations at the end...?!

43
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Shiho

She did say it's based on an actual deal they have with another company. Things just got pretty real.

44
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Emu

Yeah!

We'll have to do our best to come up with a wonderhoy event!

45
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Kizaki

Finally, to get your discussions to proceed smoothly...

46
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Kizaki

First, you'll want to read through the documents we've provided on our client, Saishi Kobo. They include the company's mission statement and details regarding a number of their products.

47
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Kizaki

Once you've read those, you should proceed with discussing how you're actually going to promote their products at this event.

48
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Emu

I see...

49
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Kizaki

We'll be walking around to monitor your progress. Please feel free to ask us for help if you get stuck. Your time begins... Now.

A few minutes later
50
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Saki

Alright, we're done reading about the company! Let's begin discussing our event!

51
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Emu

Yeah! We're probably supposed to jot down our ideas on this whiteboard, right?

52
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Shiho

Each team gets one, and we've been told to use them however we like.

53
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Saki

Hehe. This is starting to feel like a real planning meeting.

54
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Saki

Let's see. We're supposed to come up with ideas based on Saishi Kobo's mission statement and the key characteristics of their products, right?

55
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Emu

Their mission statement describes what they want to do as a company and stuff, right? In other words, it talks about the things they care about most.

56
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Shiho

Right. At the top of their mission statement, it says, “Helping you send your thoughts”...

57
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Shiho

I guess that means telling others how you feel through message cards and stuff. They've got a number of stationery products for that purpose.

58
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Saki

I see...

Which means the event we plan should revolve around the idea of “helping you send your thoughts”, right?

59
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Shiho

Yeah. Also, we have information here saying that the event itself is going to take place in a mall at the beginning of March...

60
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Shiho

It looks like they're going to be releasing a new line of message cards sometime during the month, so this event likely coincides with that.

61
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Emu

Oh, do you think the cards are these ones that were with the printouts?!

62
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Saki

Oh yeah, look! They say “sample” on them!

63
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Saki

Oh, this card is silky smooth!

I really like this texture...

64
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Emu

Hehe. I'm tempted to keep rubbing it!

65
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Shiho

Here, it says, “We achieved this delightfully silky texture by using a special pulp mixture.”

66
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Shiho

These cards apparently come in all sorts of colors with different patterns. Check out this page. It has pictures of all of them.

67
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Saki

Wow...! They're all so pretty...!

68
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Shiho

I guess a big lineup will help people find exactly what they're looking for in a message card.

69
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Saki

That makes sense... Oh!

70
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Saki

I have an idea! What if our event involved having people make actual message cards using these?

71
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Shiho

Using these?

72
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Saki

Yeah! By actually using the products, they'll get to experience this amazing texture firsthand...

73
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Saki

And having a huge variety to choose from means getting to have fun deciding what kind of card fits most perfectly for the person they're sending it to.

74
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Shiho

That's not a bad idea. But...

75
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Shiho

Isn't that a little weak, as far as product promotion goes?

76
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Saki

Huh?

77
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Shiho

I used to write letters when I was little, but everyone just messages each other on social media now...

78
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Shiho

I think you're gonna have a hard time convincing people to write out messages by literally putting pen to paper.

79
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Saki

Oh, right...

I like writing letters and stuff, but not everyone feels the same way as me...

80
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Shiho

Exactly. So, we need to come up with a way to catch the interest of those people.

81
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Emu

Hmm...

What would get them to stop and say, “I wanna make one!”...?

82
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Saki

Hmmmm...

83
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Saki

My head's starting to hurt...

I didn't realize planning an event would be this hard.

84
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Saki

There's just so much we have to think about...

85
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Shiho

During the meeting we got to observe earlier, everyone threw out all the ideas they could to make sure their products brought smiles to a wide market.

86
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Shiho

Which means we have to do the same.

87
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Saki

Yeah, you're right...

88
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Emu

Hmmmm...

89
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Emu

Oh...!

90
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Emu

In that case, why don't we think more about the guests we want to attract to our event?

91
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Saki

About the guests...?

92
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Emu

Yeah! The employees said they think about stuff like how old their guests are, what they like, and what they like to do and stuff!

93
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Emu

I think we'll be able to come up with better ideas if we do the same thing and think about the people☆

94
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Shiho

I see...

That could make things a lot easier for us.

95
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Shiho

Thanks, Otori.

Let's give your idea a try.

96
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Shiho

First, this event's being held at a mall, so it's safe to say that most people will be there to get some shopping done...

97
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Saki

And it's taking place at the beginning of March... What do you think they'll be there to buy?

98
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Emu

Hmm... Rice puffs for the Doll Festival?!

99
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Shiho

That might be too specific.

100
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Saki

(Shopping at a mall... In March...)

101
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Saki

*Gasp*

102
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Saki

I think I know the answer!